The second largest world car company and the future will be divided multi-parts
It could be corporations automobile giant General Motors will be divided into "good GM and GM bad" when the brand that has as Chevrolet, Cadillac was separated from his "parasitic" Hummer and Saturn.
Topic GM's bankruptcy is becoming hot after Rick Wagoner go. Project feasible to resolve the status of hidden currency GM is divided into two groups share. But this project and it caused the other compound.
Government's Obama recently extended to 1 / 6 for a planned re-structure and cut costs significantly higher than the plan presented GM times before. The recovered 2 months, the manufacturer can put thoughts of dropping the brand chìm your order is Saab, Hummer and Saturn. But will retain the brand name better business as Buick, GMC and Pontiac's part.
Cadillac is one of the brands that bring the profits of GM. Photo: Cadillac.
These assumptions appear increasingly more about bankruptcy by GM is that employers will separate the two parts: "the GM" and "bad GM.
The students as Chevrolet and Cadillac will be sold to a new company established based on the capital of the U.S. government and is operated by management to the GM. GM will continue to work without having the barriers of the debts and problems are other headaches to improve on the current group. Meanwhile, the franchise is moribund as Saab, Saturn or Hummer will be abandoned after the carrier declared bankruptcy and was brought out of India.
According to experts, the solution for large corporations like GM just may be "the quick bankruptcy" as mentioned above. This process will end quickly for the brand is healthy and will continue with the rest. This process is similar to Lehman Brothers when the company led the move to Barclays as soon as this corporation to declare bankruptcy to 9 months.
However, according to Ms. Heidi Sorvino, for the array of bankruptcy procedures led law Smith, Gambrell & Russell, the bankruptcy of GM will not be able to promptly and vành simple as people think. The good GM organized together to attract the individuals available to higher price and the courts may consider selling them to investors outside. Speaker's GM, Steve Harris, said the sale back to the outside employers will be considered first but they have no ideas for bankruptcy protection while promoting the reduce costs and negotiate with debt as well as union.
Uncertain future of the brand name high
During the press conference by GM, Harris does not mention the brand name will stay, brand and will be forever, and the biggest question is the fate of the three brand strategy GMC, Buick and Pontiac.
President Obama has raised the level of trust in Buick's definition of the future of the automobile on 30 / 3. But if you look back further in 2005, Deputy General Director Robert Lutz has acknowledged the failure of Buick and Pontiac. Trademarks GMC trucks also missing when the American consumer back to the popular savings vehicle fuel than trucks and small cars to have. Many experts that, the potential market is China, the Buick is not enough to resist the gusty by the change in developed countries. Forsake the brand has failed as Buick means to have more capital and human resources development for Chevrolet and Cadillac.
A direction that left the other 3 that brand name is still high value to GM, especially when car sales are starting back to normal. Without them, GM will not be able to make the most of their capacity, affecting to competitiveness. "If the cost to sell them is even greater than kept, why they should do?" David Cole, director of research center CAR ask questions. The analysts and others interested in the set of costs on dissolution supply chain GMC, Buick and Pontiac in the whole world and in America, which helped maintain the existence of the brand until today .
We propose a resolution of the cost savings is more dispersed supply chain but does not dissolve the brand. Chevrolet can always earn the sale of the full sample Pontiac Cadillac attractive or can you add the line Buick or GMC. "It is necessary to have a balance between the brand name, Edmunds.com Editor in Chief, Karl Brauer, that," The retail chain division more is not possible. "
Quang Cuong (according to CNN)
More News